November 16, 2015

Moran Family of Brands Opens Newest Location in Boonsboro, MD
Milex/Alta Mere Franchise to Offer Complete Range of Auto Care Services

Midlothian, IL (November 10, 2015) – Moran Family of Brands, one of the nation’s leading franchises of general automotive repair, transmission repair and auto accessories, announced the opening of their newest franchise location in Boonsboro, MD. The Milex Complete Auto Care /Alta Mere Automotive Outfitters franchise opened in October at 801 N. Main Street in Boonsboro.

The Milex/Alta Mere co-branded operation provides area customers a full range of automotive repair and auto accessory solutions. Milex offers preventative maintenance services such as oil changes, brake repair, and radiator and cooling system to fuel system and engine repair along with a full range of diagnostic services. Beginning in January, they will also offer automotive accessory options such as window tinting, car alarms and vehicle safety products through the Alta Mere Automotive Outfitters brand.

The Boonsboro franchise is owned by Albert Daniel, who also owns a Milex Complete Auto Care location in nearby Frederick, MD. Daniel was named as Milex’s Franchisee of the Year by the International Franchise Association in 2014, the second time he won the award. Daniel was recognized by his peers for his outstanding performance and contributions as a franchisee to help develop and grow the Milex brand.

“Our new Milex/Alta Mere franchise will provide the best automotive repair and service to customers throughout Washington County,” said Daniel. “I know this area very well and believe we will be peoples’ one-stop shop for any auto care needs.”

Daniel has been a Milex franchisee for the past eight years. He currently serves on Moran’s Franchise Advisory Alliance and has been a trainer and mentor to other franchisees throughout the Moran system. Daniel, who is a Certified Lotus Technician, can provide automotive computer reprogramming and diagnostic services at his location, which saves customers a trip to a dealership for repairs.

“We know the new Milex/Alta Mere franchise in Boonsboro is in a great position to succeed under the leadership of Albert Daniel,” said Peter Baldine, President of Moran Family of Brands. “Albert consistently ranks among the top performing franchisees in our system and has an outstanding reputation for excellent customer service.”

About Moran Family of Brands:
Moran Family of Brands is one of the nation’s leading franchisors of general automotive repair, transmission repair and automotive accessory centers. Based in Midlothian, Illinois, Moran Family of Brands provides specialty products and services in virtually every aspect of the automotive aftermarket through four individual brands and a total of more than 120 franchise locations nationwide including: Mr. Transmission, “The Professionals”; Alta Mere “The Automotive Outfitters”; and Milex Complete Auto Care centers and SmartView Window Solutions. For more information on Moran Family of Brands visit

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Milex Complete Auto Care is a proud member of Moran family of Brands.
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