Tag Archives: BUSINESS

Juggling Franchises and Family – Celebrating a Mother Who Wouldn’t Have It Any Other Way

Juggling Franchises and Family – Celebrating a Mother Who Wouldn’t Have It Any Other Way

Juggling Franchises and Family – Celebrating a Mother Who Wouldn’t Have It Any Other Way Family comes first for Serina Daniel, but that doesn’t mean the family business suffers. It means she’s become an expert at running two Milex locations and a household by taking advantage of the flexibility of franchise ownership. Serina and her husband Albert own the Milex location in Frederick, Maryland and the Milex/Alta Mere location in nearby Boonsboro. Their son, Joshua, is 15-years old and was just a toddler when the couple opened their first store in 2007. Serina admits the balance between business owner, mother, homemaker, and wife is not always divided equally.  “Although it’s frustrating at times, I wouldn’t have it any other way,” said Serina. “I think it’s safe to say that I share this sentim ... read more

Helping Our Customers Through COVID-19

Helping Our Customers Through COVID-19

Helping Our Customers Through COVID-19 Like the rest of the world, Moran Family of Brands is currently dealing with an unprecedented time, due to the global pandemic associated with COVID-19.  Being in the auto repair industry, our Mr. Transmission and Milex Complete Auto Care stores have been designated as essential businesses and are currently open and serving our customers. In these uncertain times, Moran Family of Brands is committed to continuing to provide customers with the outstanding service that they have come to expect at our stores. Here are some ways that we’re ensuring that our customers have a safe and complete auto service during their visits. Keeping Customers Aware Stores across the country are altering their hours and policies in order to adapt to the fluidity of customer demand and government recommendations for social d ... read more

Peforming an Essential Service

Peforming an Essential Service

Performing an Essential Service In today’s society, there is a lot of discussion as to what constitutes an “essential” vs. “non-essential” business. Barber shops, gyms, and retail stores make up a portion of the latest closures around the country, while grocery stores, pharmacies, and gas stations remain open. As more and more businesses around the country are temporarily shuttered due to COVID-19 concerns, all Mr. Transmission and Milex Complete Auto Care stores remain open for business to serve our customers in need. On March 19, The Department of Homeland Security issued a memorandum to state and local governments to include the vehicle service and repair industry in the definition of essential services for the purposes of emergency ... read more

Franchisee Spotlight: Tim and Laura Rodifer

Franchisee Spotlight: Tim and Laura Rodifer

Franchisee Spotlight: Tim and Laura Rodifer Tim and Laura Rodifer, who own a Milex/Mr. Transmission in Johnson City, Tennessee, were recently named Milex Complete Auto Care Franchisees of the Year for the second time.  They have worked in several roles in the Moran Family of Brands system for almost 20 years and are one of the most successful franchise ownership teams in the system. The Rodifers were selected for the award by their peers, which makes perfect sense given how much Tim has helped other franchisees over the years.  In addition to running a successful business, Tim is one Moran’s most helpful and influential owners. Here is the Rodifers’ story history with Moran. Their journey with Moran Family of Brands Tim and Laura bought a Mr. Transmission in Johnson City, Tennessee in September of 2001 and enjoyed immediate success in the market.  They purchased anot ... read more

Franchisee Spotlight – Jason Shastri

Franchisee Spotlight – Jason Shastri

Sometimes, franchises will be referred to as turn-key businesses.  An established system is already in place and all you need to do is turn the key and open the door, and you can start work. Most franchise owners know that that’s hardly true and kind of an insult to the process. There’s a lot involved in buying a franchise, and often, you’re looking for a location and then going through the process of getting a building constructed. Then you hire and train a quality staff. It isn’t as if somebody just hands you keys to a business. The exception to this is when you buy an existing franchise, particularly when it has been around for some time and been very successful.  Jason Shastri did exactly that late last year, when he bought the Mr. Transmission/Milex franchise in Stafford, Texas, which had been in business for about 30 years. “One of the things I liked about the store is that it had a good reputation with its customers.  It didn&rsquo ... read more

Four Ways Co-Branding Can Grow Your Business

Four Ways Co-Branding Can Grow Your Business

Most business owners want to grow a business. The question is – how to grow it? After all, there are a lot of ways to grow a business in the wrong way. You can expand your business to the point that you’re spending more on the infrastructure or inventory than you’re receiving in revenue. You can spread yourself too thin, where your business is doing too many different things and none of them very well. There’s a reason the term growing pains is often thrown around. Growing can involve a fair amount of agony. That’s why we’re big fans of co-branding, the concept of having a business that has two or three or more brands under one roof. In other words, if you run a Milex Complete Auto Care, a full-service auto repair shop, you might also be the owner of a Mr. Transmission, which does transmission and clutch repair. It’s a way of growing and avoiding growing ... read more

Growing Your Business with Multiple Franchise Brands and Locations

Growing Your Business with Multiple Franchise Brands and Locations

Some people think that if you’re a franchise owner, that’s it. You own one franchise, and you’re almost a glorified employee who works for the franchisor. You aren’t really a business owner. You can never grow your business. You just have one stand-alone store in the franchise network, and that’s it. But that simply isn’t the case, as you may already know. Some franchise owners end up running businesses that operate and manage several different franchises. You could own a corporation that has five gas stations in a region, six restaurants and three clothing stores. No, it wouldn’t happen overnight, but the point is that some people do take that approach. Those people are often called master franchisees or area developers, and obviously, it takes a long time to get to that stage in one’s career, if you go that route. But the point is, being a franchise owner never means that you can’t grow and expand your business – and we tak ... read more

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