Tag Archives: Franchisee of the Year

Moran Franchisee of the Year – Milex Complete Auto Care Albert & Serina Daniel

Moran Franchisee of the Year – Milex Complete Auto Care Albert & Serina Daniel

Albert and Serina Daniel have a blueprint for success for the two franchises they own in Western Maryland.  The couple operates a Milex Complete Auto Care shop in Frederick and a Milex/Alta Mere co-branded store in nearby Boonsboro.  That blueprint has led to a fourth time winning the Milex Franchisee of the Year Award. As Albert was off in the garage working on a customer’s car, we caught up with Serina to discuss some of the secrets to their success.  If you’re looking to replicate the achievements that Serina and Albert Daniel have experienced, you may want to include the following strategies in your operations manual. Keep your employees happy. Beyond simply being the right thing to do, you know the saying – happy employees, happy customers. Plus, keep your employees happy, and they’re likely to stay, and then they’re likely to become experienced staff who keep your business running better than ever. Serina said that ... read more

Milex Franchisees of the Year – Albert and Serina Daniel

Milex Franchisees of the Year – Albert and Serina Daniel

How do you know when you have a winning formula? Maybe winning the Milex Franchisee of the Year award three separate times could be a hint! Albert and Serina Daniel, owners and operators of two Milex franchise locations — Frederick and Boonsboro, MD — know the secret to good business, and they have built up their Milex Complete Auto Care locations to a level of quality that stands out among franchises throughout the nation. We caught up with the two powerhouse franchisees to see what the secret was, and how other Milex franchisees could replicate their success. Albert grew up around the automotive industry, which awakened an early passion for vehicle repair. He learned the basics from his father, and his skills only improved when he entered the US Navy. Once he figured out the basics, it was easy for him to transfer his skills, and he spent the rest of his civilian career in the automotive ... read more

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