Tag Archives: frederick

Juggling Franchises and Family – Celebrating a Mother Who Wouldn’t Have It Any Other Way

Juggling Franchises and Family – Celebrating a Mother Who Wouldn’t Have It Any Other Way

Juggling Franchises and Family – Celebrating a Mother Who Wouldn’t Have It Any Other Way Family comes first for Serina Daniel, but that doesn’t mean the family business suffers. It means she’s become an expert at running two Milex locations and a household by taking advantage of the flexibility of franchise ownership. Serina and her husband Albert own the Milex location in Frederick, Maryland and the Milex/Alta Mere location in nearby Boonsboro. Their son, Joshua, is 15-years old and was just a toddler when the couple opened their first store in 2007. Serina admits the balance between business owner, mother, homemaker, and wife is not always divided equally.  “Although it’s frustrating at times, I wouldn’t have it any other way,” said Serina. “I think it’s safe to say that I share this sentim ... read more

Moran Franchisee of the Year – Milex Complete Auto Care Albert & Serina Daniel

Moran Franchisee of the Year – Milex Complete Auto Care Albert & Serina Daniel

Albert and Serina Daniel have a blueprint for success for the two franchises they own in Western Maryland.  The couple operates a Milex Complete Auto Care shop in Frederick and a Milex/Alta Mere co-branded store in nearby Boonsboro.  That blueprint has led to a fourth time winning the Milex Franchisee of the Year Award. As Albert was off in the garage working on a customer’s car, we caught up with Serina to discuss some of the secrets to their success.  If you’re looking to replicate the achievements that Serina and Albert Daniel have experienced, you may want to include the following strategies in your operations manual. Keep your employees happy. Beyond simply being the right thing to do, you know the saying – happy employees, happy customers. Plus, keep your employees happy, and they’re likely to stay, and then they’re likely to become experienced staff who keep your business running better than ever. Serina said that ... read more

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